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Air Quality Behaviour Change Project Privacy Notice

Why is this survey taking place?

The projects outcomes include: gauging current understanding of air quality, key concerns, impacts, willingness to change behaviour, barriers to behaviour change, what messaging would help raise awareness of air quality. Results will be used to develop a marketing strategy, campaign and materials. The aim of this project is to create behaviour change to have a positive impact, increasing the air quality in Colchester, particularly within the Air Quality Management Areas (AQMAs). On our website, you can find more information on AQMAs and air quality in Colchester.

How will my postcode be used?

The data you have provided in this survey will be used towards the project named above. All results of the survey, if published, will be anonymous, and no personally identifiable information will be published (i.e. name, email address, postcode). All personally identifiable information will be confidential and held in compliance with all data protection legislation. The postcode will be used to identify the distribution of the respondents of this survey and therefore will be mapped. A postcode will not allow Colchester Borough Council (CBC) or the Department for Environment, Food and Rural Affairs (DEFRA) to identify the exact location or address of any respondents. The postcode’s collected will only identify a group of addresses or houses in a location.

Who we might share your information with

The information and answers you have given will be used as part of an Air Quality Behaviour Change Project by CBC, funded by DEFRA. As part of the project, the results may be shared with DEFRA and a report will be published containing the results of this survey. All data will be processed and held securely in compliance with all our guidance and data protection legislation. The project, and this survey will collect information relating to motivations of and current behaviours of participants. The data will be retained by us until the project completion, thereafter it will be destroyed. Due to Covid, the project completion date has been extended from 31 May 2021 to 30 September 2021. For more information about how we processes your information, read our privacy policy.

Can I withdraw my survey response?

You have the right to withdraw your responses from this study at any time up until the 22 January 2020, after which data analysis would have taken place and therefore any survey responses given will not be able to be removed. Personal information (i.e. your name, email address and postcode) can be removed at any time. Your participation in this survey is voluntary. We are only able to withdraw your responses from the study if you have provided information including your name and email address. You do not have to give a reason to withdraw your response. If you wish to remove your survey response please email

How will you use my email address?

All information including names and email addresses given by respondents will be used for the purposes of this project and held in compliance with data protection legislation. By completing the questionnaire you give consent for the information provided to be processed by us and DEFRA; and to be contacted by the Air Quality Behaviour Change Project Team; and will be added to the Air Quality Behaviour Change Project mailing list. If you would like to opt out of the project mailing list, please reply to any update emails stating that you would like to be removed from the email list, or alternatively, email the one of contact email addresses provided within this statement. If you have any questions or would like further information about the project or would like a copy of the results of the survey please contact:

Updates to this privacy notice

We will continually review and update this privacy notice to reflect changes in our processes and procedures, as well as to comply with changes in the law. When such changes occur, we will revise the "last updated" date at the bottom of this notice. We encourage you to periodically review this notice and to be informed of how Colchester Borough Council are protecting your information.

Page last reviewed: 30 October 2020


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