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Colchester Borough Council (CBC) and the Our Colchester Business Improvement District (BID) are launching a new initiative, today (11 March), in support of Town Centre cleanliness and appeal. The Neat Street campaign aims to get Colchester Town Centre businesses on board for the benefit of the town.
Neat Street is a voluntary campaign which encourages Town Centre businesses of all types to show their pride in the town by making sure their shop or cafe/restaurant fronts and pedestrian areas are clean, tidy and appealing. The campaign also supports businesses in encouraging their customers to dispose of litter responsibly, to keep Colchester looking the best it can.
CBC’s Zone Wardens and Our Colchester’s BID Street Ambassadors will be visiting Town Centre businesses to talk about the campaign and encourage them to sign up. Every business that signs up to the campaign will receive a Neat Street window sticker, to show their customers that they are part of the commitment to making Colchester the best it can be.
The Our Colchester’s BID has already been encouraging sign-up to the campaign, and businesses such as Bill’s in Colchester High Street and Gunton’s in Crouch Street have already signed up.
Cllr Martin Goss, Portfolio Holder for Waste, Sustainability and Infrastructure said: “Having a neat business front no doubt makes it more appealing for potential and returning customers. Just like our new GumDrop bins, new recycling bins and increased cleaning schedule, Neat Street will do even more to get everyone on board in making a Better Colchester.
“I am really pleased to be working with Colchester’s BID on this and have no doubt that by working together we can make every effort to get the support of local businesses.”
Sam Good, Our Colchester BID Manager said: “A key vision for the BID is for the users of Colchester Town Centre to see businesses that are thriving. In our eyes, an essential part of this will be to exhibit those that take incredible pride in their business from the daily sweeping of their shop front through to a lick of paint every now and then.
“We have a real community of businesses within the Town Centre that drives the civic pride that makes our town great. Therefore, the BID has partnered with Colchester Borough Council on this campaign to show off the wonderful businesses that display this pride.”
Emma Holben, General Manager of Bill's Colchester, said: “At Bill’s, we pride ourselves on attention to detail. This goes right from the delicious food we serve, to the guests’ first impressions from outside our restaurant. Part of our opening routine is to ensure the front of our restaurant is clean and ready for business. We are looking forward to the summer months where our terrace becomes very popular, bringing a great atmosphere to the high street.”
Local businesses can find out more and sign up by visiting:www.colchester.gov.uk/bettercolchester