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Date issued: 31 January 2019
Today (31 January 2019), Visit Colchester unveils an exciting new tourism strapline. The decision to change the strapline comes after consultation with the newly-appointed Heritage Task and Finish Group and local community interest groups.
The final decision was taken by Colchester Borough Council’s Cabinet on Tuesday 30 January and sees the strapline change from ‘Colchester, More than Britain’s Oldest Recorded Town’ to ‘Colchester, Britain’s First City’.
Colchester was established as the first Roman colony in their new province of Britain in about AD49. It's likely its formal name was Colonia Claudia Victricensis, which loosely translates as City of Victory. As renowned historian, Philip Crummy, says in his book, City of Victory (p53): “A colony was the foremost type of Roman city therefore putting claim to Colchester as Britain's First City.”
Cllr Tim Young, Portfolio Holder for Business and Culture and Deputy Leader of Colchester Borough Council, said: “I’m thrilled to announce the new strapline for Visit Colchester. Work will now begin to incorporate it into future tourism campaigns and projects that Visit Colchester will be undertaking over the coming months.”