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Car parking app video launched

MiPermit app explained

Date issued: 27 August 2020

Today, the North Essex Parking Partnership (NEPP) is launching its latest video, which provides motorists with a step-by-step visual and audio guide to using the free MiPermit app to make contactless payments in car parks.

As well as taking viewers through the quick and easy stages of setting up the app for the first time and paying for and extending a parking stay, the video also provides top tips and highlights some of the benefits of using the app, such as expiry reminders and access to exclusive parking offers.

Since the outbreak of coronavirus in the spring, motorists have, and continue to be encouraged to make contactless payments using MiPermit in the car parks NEPP manages in Braintree, Colchester, Harlow and Uttlesford.

The MiPermit app, which is available to download for both Android and iPhone devices, removes the time and hassle of finding, queueing for and using cash/card machines in car parks, which is also a real advantage if you’re in a hurry, can’t find the right coins or the weather is unpleasant. Another real benefit of using the app is MiPermit can be used in lots of other car parks across the UK, meaning visitors to and from the area, can also use it when they travel elsewhere.

NEPP introduced the MiPermit system for contactless payments eight years ago and whilst usage of the app has increased by more than 5000% during this time, this video is designed to help and support those who may be keen to use the app but are unsure how to do so or what the benefits are.

The popular MiPermit app is quick, convenient and easy to use and this is reflected in its uptake and usage across car parks managed by NEPP in North Essex. Since NEPP’s promotional campaign last summer, app usage has significantly increased, and in Colchester alone, the app is now the most popular car parking payment method, with MiPermit usage doubling to 54% over the past year!

This new short video supports the national Positive Parking Agenda and is part of a series of five educational videos being produced by NEPP to outline their work, its online services and promoting the use of MiPermit.

The first video in this series ‘About Us’ won the Communications Award at the British Parking Awards 2020.

Councillor Robert Mitchell, Chairman of the North Essex Parking Partnership, said:
“The NEPP’s latest educational video is a fantastic tool for helping motorists to set up and use the MiPermit app on their phones, whatever their digital knowledge. The short video shows how quick and easy this free app is to use and demonstrates some of its many benefits.


“Use of MiPermit as a car park payment method in North Essex continues to grow and the public’s desire to be able to make contactless payments, since the coronavirus outbreak, has added to this. This latest video is just one of a number of ways in which NEPP is supporting and enabling motorists to be able to do this.”

The video is available to watch on NEPP’s YouTube channel.

Further information about using MiPermit can be found on the NEPP’s website.

 

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