A day in the life of....

Ashley Lawson, Marketing Officer, tells us more about his role…

IN THIS ARTICLE

  • Find out more about Ashley Lawson's role

Ashley LawsonI joined CBC as a Marketing Officer at the start of 2017, working within the Communications team. I work alongside our Communications Business Partners, using various types of media to produce content which enable us to promote the wide range of services the council offer.

With a degree in design and six years’ experience in a marketing role, coming to work for CBC was a fresh challenge. I’ve always enjoyed design and working with new media, so was thrilled when I was offered the role. A big part of the Marketing Officer role is design based. Working to our well-established branding, we create a visual presence for all our services. If you see a poster at Leisure World, an advert for Colchester Museum, the new events guide or a video on Facebook, there’s a good chance that myself or one of the other Marketing Officers I work with have designed it! 

The other side of being a Marketing Officer involves social media. We’re the guys who keep an eye out on Twitter and Facebook, answering questions and queries that arise. The team’s other form of digital communication is creating the council’s widely-circulated e-newsletters. We ensure our subscribers receive regular updates on the subjects they’re interested in.

As a team, we’re always looking for new and exciting ways to promote what the town has to offer. An example of this is increasing the number of videos we produce. With a growing increase of videos being watched on You Tube and on social media, we’ll be looking at how we can utilise this and bring attention to what the town provides.

One of my favourite things about this role is the diversity of tasks. There are many opportunities to try something new, such as simple animated media or making content compatible with social media and mobile devices. With technology changing so fast, who knows what we’ll be working on this time next year! It’s also great to have the opportunity to promote some of the great things the Council do.