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Schools and community groups celebrate Beat the Street success!

Date Published: 4 December 2017

Schools, community groups, sports clubs and businesses from across Colchester came together at the weekend to celebrate the success of Beat the Street which saw Colchester and Tiptree residents travel nearly 100,000 miles over a seven-week period.

At a celebration event held on Saturday 2 December at Firstsite, winning teams from the Beat the Street walking or cycling initiative were presented with their prizes from the Mayor of Colchester, Cllr Gerard Oxford and Mayoress Cllr Beverley Oxford and shared their stories on how the game helped them to be more active.

More than 13,000 people from across Colchester and Tiptree took part in the seven-week challenge. At the end of the competition, the team that ended up travelling the furthest was St John's Green Primary School whose 624 staff, parents and pupils walked 8,700 miles together - twice the length of The Great Wall of China.

A spokesperson for St John's Green Primary School, said: "We were very excited to take part in Beat the Street and noticed that more of our parents changed their mode of transport during the seven weeks. Car journeys to school were reduced as children and parents tapped the Beat Boxes on the way to school, and children were arriving at school earlier too. 

"St John's Green Primary School has lots of inter-Team competitions and we launched our fitness for Beat the Street with a cross-country event the week before the game started."

St John's Green Primary School was presented with £400 worth of Decathlon vouchers to spend on sports and fitness equipment for the school. They were one of the several winning schools and teams presented with prizes that will help keep them active in the months following the game.

Councillor Tina Bourne, Portfolio Holder for Housing and Communities, said "Beat the Street has been a huge success in Colchester, and Saturday's event was a fantastic way to celebrate this and the achievements of the game's participants. The game was very well received and increased residents' activity, and we are working hard to ensure the legacy of Beat the Street continues." 

Beat the Street was delivered in Colchester by Intelligent Health on behalf of Colchester Borough Council and Livewell Colchester. Although the game has now finished, work will continue in both Tiptree and Colchester to encourage participants to stay active and maintain their changes in physical activity in the long-term.