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Beat the Street hailed as a success in Colchester!

Date issued: 14 November 2017

Beat the Street has been hailed as a success in Colchester as local residents walk and cycle more than 20,000 times the height of Mount Everest over the course of the seven-week game.

Running from 20 September to the 8 November, Beat the Street saw Colchester and Tiptree transformed into a giant walking, running and cycling game with more than dozens of schools, community groups and sports clubs competing to see who could travel the furthest and win hundreds of pounds worth of prizes.

Residents were challenged to travel 75,000 miles by the end of the game to help raise £600 for Colchester's Youth Enquiry Service (y.e.s). Almost 14,000 locals participated in the game and exceeded expectations by walking and cycling an incredible 99,000 miles in just seven weeks.

In addition to the charity target, schools and community groups competed to see who could end up on top of the Total Points and Average Points leaderboards and win up to £400 worth of Decathlon vouchers. The top school was St John's Green Primary whose staff, parents and pupils walked 8,711 miles together. Meanwhile, the top community team that won on average points scored was the Team2Gether running group whose 22 members ran 2,050 miles.

This initiative is being delivered in Colchester by Intelligent Health on behalf of Colchester Borough Council and Livewell Colchester. Although the game has finished, players are being encouraged to keep hold of their cards with the Beat the Street team planning exciting and fun ways for players to stay active in the coming months and build upon the success of the scheme.

Councillor Tina Bourne, Portfolio Holder for Housing and Communities at Colchester Borough Council, said: "Congratulations to each and every person who has taken part in Beat the Street.

"The competition has been very much the talk of the town for the past few weeks and we've heard from many people who say they will miss the Beat Boxes. We have seen incredible stories of people discovering parts of Colchester they had never known about, spent more time with friends and family and started making important changes to their health."

ENDS