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If our walls could talk, what would they tell your group?

If our walls could talk, what would they tell your group?

Date issued: 9 October 2017

Colchester Borough Council (CBC) and Visit Colchester have today released a new video short aimed at the group travel market. The film has been designed to demonstrate to group travel organisers just a taste of what Colchester and the wider Borough can offer group visitors. The 60-second short film will be streamed through the official CBC YouTube channel, as well as being pushed out through Visit Colchester's social media channels.

Colchester is well known for its distinguished status as Britain's oldest recorded town, but there is so much more to explore both in the town centre and the rest of the Borough for groups coming to visit the area for a day-trip. The film has been designed to demonstrate to group travel organisers what Colchester and the wider Borough can offer group visitors. The film focuses on a coach party coming to Colchester and involves a suggested itinerary that is easy for organisers to replicate.

Thanks to the addition of a designated limited waiting bay at the eastern end of the High Street and an alternative point on East Hill, coach-borne visitors now have a choice of disembarkation points close to the Colchester Castle Museum and the town centre shops and restaurants.

2017 is an important year for tourism for Colchester and the surrounding areas. Additional funding has been put in place to promote Colchester as a top-tier tourist destination by Colchester Borough Council and Visit Colchester through its new campaign 'If Our Walls Could Talk'. The campaign aims to raise the profile of the Borough by focusing on the town's rich heritage and cultural highlights.

Visit Colchester will further its promotion to the group market when it attends the hugely popular Group Leisure show on the 12 October at Birmingham's NEC. This will provide Visit Colchester with the opportunity to directly engage with the group travel industry and promote the Borough to a wider audience.

Cllr Tim Young, Deputy Leader of Colchester Borough Council, said: "Colchester Borough Council has made a commitment to drive all aspects of tourism and this new film focuses on a segment of the tourism industry that we would like to develop further, the group travel market. The ultimate aim of the current If Our Walls Could Talk campaign is to attract more visitors to the Borough to increase the economic benefit to everyone involved in the local tourism industry. We hope this film reaches out to group organisers and we look forward to welcoming them to the town."

Group travel organisers are encouraged to sign up to the Visit Colchester E-Newsletter specifically for Groups by visiting www.visitcolchester.com/groups and clicking on the sign-up banner as well as following Visit Colchester's social media channels for news on upcoming promotions and competitions.

View the Group Travel Film HERE

ENDS