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Running start for Beat the Street in Colchester!

Beat the Street - Colchester's giant walking and cycling initiative - has got off to a running start with residents travelling more than 450 times the length of the River Colne in less than one week.

More than 8,000 people have walked and cycled 18,000 miles in just five days for Beat the Street - a free competition which challenges people to see how far they can travel around Colchester in return for points and prizes.

Taking place until 8 November, Beat the Street is transforming Colchester into a giant game with players tapping special sensors called Beat Boxes dotted across the town. The response to Beat the Street has been incredible with thousands of people visiting libraries and leisure centres to pick up a card and get involved.

Nicky Young, Practice Manager at Abbey Field Medical Centre who have already walked, run and cycled 130 miles, stated that she was "really pleased that Beat the Street programme was proving to be an extremely popular activity - with many people of all ages and abilities getting involved. Do please pop along to either Abbey Field or Hawthorn surgeries if you would like to join in."

73 schools and teams in Colchester are competing against each other to see who can journey the furthest and win up to £400 worth of sports and fitness equipment supplied by Decathlon. After one week, St John's Green Primary School is currently sitting on top of the leaderboards with an incredible 12,000 miles travelled together - but with six weeks left it is still all to play for.

This initiative is being delivered in Colchester by Intelligent Health on behalf of Colchester Borough Council and Livewell Colchester.

Dr William Bird, CEO and Founder of Intelligent Health, said: "The response to Beat the Street has been incredible in Colchester. More than a dozen towns and cities have taken part in the game so far in 2017 and Colchester is proving to be one of the most active areas Beat the Street has taken place."

Councillor Tina Bourne, Portfolio Holder for Housing and Communities at Colchester Borough Council said: "Beat the Street has got off to a running start in Colchester. We are delighted to see so many people walking, running and cycling for the competition. There is still time to get involved - pick up a card from your leisure centre or library and start tapping!"

To find out where you nearest distribution centre is - visit beatthestreet.me/colchester.

ENDS