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Reece Cycler blog goes from strength to strength sharing recycling news

Date published: 11 September 2017

The Reece Cycler blog, Colchester Borough Council's source of recycling advice and handy tips is proving to be a great success. 

The blog, following the fictional Recycling Zone Warden Reece Cycler, offers followers friendly, personal and informative posts aimed at encouraging residents of the Borough to recycle more. The blog has grown its audience and message since launching in May 2017 and the Colchester area is responding well, with recycling on the rise.

First created to support the changes to recycling and rubbish collections implemented in June, the Reece Cycler blog has developed into a helpful tool for residents to follow the latest recycling developments and learn what they could be doing to recycle more at home. 

The response to the news articles and insights into what really happens to your rubbish has be more than encouraging. Since its creation, the Reece Cycler blog has garnered over 4,289 views and 68 questions or comments have been directed to the service, showing a real desire from followers to find out more. Posts, initially weekly and moving to fortnightly from September, have tackled a range of topics, all promoted regularly through the Council's Facebook /EnjoyColchester and Twitter @YourColchester feeds.

This positive engagement with the local community has meant that it has been the perfect platform for the Council to debut its latest recycling hints and tips. Four new recycling videos have been launched through the blog, all showing how easy it is to recycle and the journey of what happens to the items collected from the kerbside of homes in Colchester.

Cllr Jessica Scott-Boutell, Colchester Borough Council Portfolio Holder for Waste and Sustainability, said: "The latest figures show that Colchester is recycling more and the amount of residual waste disposed of falling. 

"We are here to support residents that need extra help to understand what can and can't go in each container and the blog, where residents can comment and ask any questions that they have, helps us to deliver that."

To follow the Reece Cycler blog to get all the latest recycling updates and tips, visit www.reececycler.blog

ENDS