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Huge prizes up for grabs in Beat the Street competition

Date issued: 4 September 2018

Local residents, businesses and community groups are being encouraged to sign up for Beat the Street with more than £2,000 worth of prizes up for grabs during Colchester's giant walking and cycling game which launches later this month.

Kicking off on Wednesday 20 September, Beat the Street will transform Colchester into a giant game where local residents are challenged to explore their town and walk or cycle as far as possible to collect points and win prizes.

This week, the organisers behind the initiative have announced that more than £2,000 worth of prizes will be given out over the course of the seven-week challenge.

Schools, community groups, businesses and other teams will be competing against each other to see who can travel the furthest and end up on top of two leaderboards - total distance travelled and highest average distance per player. The top three teams on each leaderboard will win £400, £250 and £100 of sports and fitness equipment supplied by Decathlon.

Registered players are also in with a chance to win some amazing goodies with forty 'lucky tap' prizes of £10 worth of sport and fitness equipment awarded to individual players throughout the competition. In addition to this, players could take home their own cuddly Beat the Street mascot which will be given out on social media or at local events.

Anyone interested in winning a prize for themselves or their chosen team can pick up a Beat the Street card today at any of the following locations:

  • Colchester Library
  • Tiptree Library
  • Prettygate Library
  • Greenstead Library
  • Colchester Leisure World
  • Tiptree Leisure World
  • Highwoods Leisure World
  • Hawthorn Surgery
  • Abbeyfield Surgery

Players must then register their cards online, select or create a team and start tapping their Beat the Street card against special sensors called Beat Boxes appearing across Colchester. Each tap earns a player 10 points and adds to their own and team's total points.

You just need 15 people to set up a team, get in touch with the Beat the Street team at to find out how to create a team.

This initiative is being delivered in Colchester by Intelligent Health on behalf of Colchester Borough Council and Livewell Colchester.

Councillor Tina Bourne, Portfolio Holder for Housing and Communities at Colchester Borough Council said: "There are some really great prizes up for grabs during Beat the Street so make sure you pick up a Beat the Street card and map from your nearest library, surgery or Colchester Leisure World and get involved.  

"Not only could players walk away with some fantastic prizes for themselves, their school or business, but Beat the Street will help get thousands of people active in Colchester and improve the health of the entire community."

Want to get involved in Beat the Street? Visit or follow @BTSColchester on Twitter or 'Beat the Street Colchester' on Facebook.